Adam Jolly, Jeremy Philpott's A Handbook of Intellectual Property Management: Protecting, PDF

By Adam Jolly, Jeremy Philpott

ISBN-10: 0749442239

ISBN-13: 9780749442231

ISBN-10: 1417583983

ISBN-13: 9781417583980

* best innovators and IP specialists offer recommendation on quite a number issues together with: the price of IP; eu Union vs US legislation; trading IP rights; motion opposed to counterfeiting and piracy

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Example text

The best solution to these issues is centralized brand ownership and management. The grouping of the required skills in a central, IP-focused company is the best method to facilitate effective brand management. Conclusion ‘Brands’ are often said to be the most valuable assets of modern companies. Trade marks are the foundation and the legally transferable core of what is known as a ‘brand’. It is these specific intangible assets that are increasingly being moved, traded and licensed. Central management of IP is a more efficient way of managing these powerful legal properties, and also offers strong tax advantages if well planned.

In all instances someone should be assigned responsibility for these issues in his or her job description. The record of any audit should include the objective, the plan and how it was executed. It should describe and evaluate the intellectual property issues, and propose recommendations for improvements, with a timescale for review. It goes without saying that the audit should be treated as commercially sensitive. Stay regular Focusing on issues such as these is the first stage in working out the IP strategy that fits the business best.

But working fuses did their job and left nothing to examine, whereas the fuses which could be recovered were duds, and hence hardly appropriate for unlocking the secrets of the Luftwaffe’s ordnance. Then in 1942, Ministry of Defence scientists found the patent for Ruhlemann’s electric bomb fuse, as used during the Blitz, and within two weeks of studying the full, clear and complete technical description therein they were able to issue a bulletin to all the UXB teams explaining how to safely defuse such weapons.

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A Handbook of Intellectual Property Management: Protecting, developing and exploiting your IP assets by Adam Jolly, Jeremy Philpott


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